LaLiga and WAFF organize their first Digital Innovation Conference

Tuesday 08/03/2022


Federations, leagues, media and clubs from 12 different countries attended the three panels about digitalization and the trends in football innovation.

As part of its drive for excellence and international expansion, LaLiga and West Asian Football Federation (WAFF) have organized their first ‘Digital Innovation Conference’ with the aim of sharing information about digitalization and how technology is helping to boost the football industry.

The conference started with the panel ‘Digital marketing strategies’ where Alfredo Bermejo, LaLiga Digital Strategy Director, shared and Ian Wray, Head of Football Genius Sports, spoke about the convergence of sports, technology, media and engagement.

Fabio Gallo, Head of Product LaLiga Tech and Dave Roberts, Head of MA/OTT & Digital, FIFA +, starred the second panel, where attendants found out the technology solutions designed and implemented by LaLiga and that are available to other companies under three principal areas: fan engagement, content enhancement and competition management.

Maite Ventura, LaLiga Managing Director MENA and Nick Saponaro, CEO The Divi Project, closed the conference by discussing crypto-sponsorships and how to drive innovation and create meaningful customer relationships through rich and engaging experiences as ‘Crypto-made-easy’ pioneer, Divi, is doing all around the world.

Maite Ventura added: "LaLiga is committed to evolve football industry placing its resources to design new products and experiences. We share this common goal with WAFF and this conference helped us to design an exciting future with WAFF members".

From his turn, Khalil Al Salem, General Secretary of WAFF added: " WAFF is committed to supporting its affiliates by providing original and innovative content that attempts to support the development of the game and provides Member Associations the insights necessary in the fast-evolving world of football. We are pleased to have partnered with LaLiga to jointly organise this event with a strong emphasis on business digital transformation and its impact on the operations, commercials and opportunities of our beautiful game".

About LaLiga
LaLiga is a global, innovative and socially responsible organisation, a leader in the leisure and entertainment sector.


It is a private sports association composed of the 20 clubs in LaLiga Santander and 22 in LaLiga SmartBank, responsible for the organization of these national professional football competitions.


In the 2018/2019 season, LaLiga reached a cumulative audience of more than 2.7 billion people globally. With headquarters in Madrid (Spain), it is present in 55 countries through 11 offices and 46 delegates. The association carries out its social action through its Foundation and is the world's first professional football league with a league for intellectually challenged footballers: LaLiga Genuine Santander.

About WAFF
West Asian Football Federation (WAFF) is a regional federation of football governed under the Asian Football Confederation (AFC) and Federation Internationale de Football Association (FIFA), compromised of 12 member associations within West Asia. Through organizing various football competitions, providing an educational platform, and playing an active role in social responsibility and safeguarding, WAFF continuously works to develop the game in the region.